Hello Thursday.
April 18 2024 |
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Easy Tiger started out in a small space on Sixth Street. You know the one — the rocky, vine-covered historic building, with the patio overlooking Waller Creek.
Fast forward a decade, and the bakery + beer garden has three locations and sells its bread in H-E-B. It’s been a long journey, said the bakery’s head doughpuncher David Norman, but a worthwhile one.
Easy Tiger is celebrating 10 years of feeding the Austin community this year, so we spoke with Norman at his North Austin bakery to learn how the business has changed.
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David Norman has been baking for more than 30 years. | Photo by ATXtoday |
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| How are you feeling about celebrating 10 years? It's pretty monumental. It's pretty amazing. It started out, you know, it's just an idea for a bakery, and then an idea for a beer garden was kind of also in the works.
When those two ideas all of a sudden came together, there were so many synergies, so many things that were similar. The beer and bread are the same process. |
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Easy Tiger loaves, headed into the oven. | Gif by ATXtoday |
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And even the name, Easy Tiger, comes with the tagline ‘Slow down and stay a while.’ That's an important part of it, that was from the beer garden concept. But it also describes the way we bake — it takes time to make what we make. Are there any major developments in Easy Tiger’s history that you think have helped propel it to where it is right now?
The impact of the pandemic was huge. We actually are so grateful …. We had to pivot in many, many ways. |
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Easy Tiger’s Community Bread initiative has donated 100,000 loaves of bread to Central Texas food banks. | Photo by ATXtoday |
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But we came through it even stronger. You know, we opened new locations during the pandemic. [At first], 80% of our business was wholesale to other restaurants, and that business [fizzled] out...
Curious how the pandemic brought positive changes for Easy Tiger? Click the button below to learn more — and to find out one which then-unknown band made a debut performance at the restaurant during SXSW. |
Crumb on, quit loafing around — click the buttons below to share this story. |
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This piece is part of our ATXtoday Q+A series. Do you know someone we should interview? |
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Today - Odd Pop Market Presents Pride Dark Circus Market | Thurs., June 16 | 5-10 p.m. | The VORTEX | Free | Register to stop by this market with live music and vendors. 🛍
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Wildermiss | Thurs., June 16 | 8 p.m. | Mohawk Austin | $15 | Listen to music from this indie rock band from Denver, Colorado — doors open at 7.
Friday -
Eli Young Band | Fri., June 17 | 8:30 p.m. | Whitewater Amphitheater, New Braunfels | $25+ | Take a quick road trip to watch one of country music’s hottest bands live — doors open at 7:30.
Saturday -
Pflugerville's Inaugural Pride Pfestival | Sat., June 18 | 1-6 p.m. | Downtown Pflugerville, 100 E. Main St. | Free | Register to spend the afternoon at Pflugerville's first-ever Pride event with local vendors, food, and live music. 🏳️🌈
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2022 Historical Juneteenth Parade | Sat., June 18 | 10 a.m.-12 p.m. | Locations vary | Free | Start the Juneteenth celebrations with a parade — check out the parade route to get the best seats.
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Freedom Fest 2022 | Sat., June 18 | 1-4 p.m. | Colony Park | Free | Register for this Juneteenth event featuring a BBQ pit-master competition, live music, and fun activities. 🎉
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National Drink Up Week is July 25-31. | Photo by ATXtoday |
Raise your glasses. This toast is dedicated to Austin's beverage industry, from morning iced lattes to afternoon power smoothies and evening specialty cocktails. We appreciate what makes our local drink scene unique.
And to kick off our National Drink Up Week, July 25-31, we want to partner with local coffee shops, wineries, bars, restaurants, distilleries + more to shine a spotlight on our local beverage tastemakers. Find out more below.
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Weather - 102º | Partly cloudy | 11% chance of rain
Civic -
Austin City Council will consider a proposal to raise city staff members’ minimum wage from $15 to $22. The change, to be discussed in today’s meeting, would not include “sworn employees” like firefighters and police officers, whose pay is determined by contracts. (Austin American-Statesman)
- The Drag could soon be car-free with a new proposal from Project Connect, Austin’s public transit expansion plan. The design would make space for the Orange Line, a 20-mile light rail set to stretch from Slaughter Lane to the Parmer Center. 🚊 (KXAN)
DYK -
Did you know you may soon see some taller buildings on East Sixth Street? The Austin City Council recently moved forward on a code change allowing building height limits to increase from 45 ft to 140 ft in the historic section of the downtown roadway. 🏗 (Austin Monitor)
Cause -
Local nonprofits such as Central Texas Food Bank are struggling to serve families in the wake of high gas prices and inflated food costs. Here’s how to donate to or volunteer for the organization. (KXAN)
Read -
St. John Colony, an unincorporated community about 30 miles southeast of Austin, will commemorate its 150th Juneteenth this year, marking one of the longest-running Juneteenth celebrations in the country. Read more about the community + its history here. (Austin American-Statesman)
Real Estate -
Austin is the second-most equity-rich housing market in the country, according to a new report. If you’re wondering what that term means, an equity-rich property is one where loan balances account for less than half of the home’s estimated market value. 🏡 (Austin Business Journal)
Drink -
Tiki Tatsu-Ya is one of the best bars in the country, according to a new ranking from Esquire magazine. The over-the-top South Lamar spot was noted for its lavish drinks + maximalist atmosphere. Esquire's recommendation? The Forbidden Grog. 🍹
Plan Ahead -
ZACH Theatre announced its lineup for the 2022-23 season, and it includes shows “Cinderella” and “Roe.” Single tickets will be available starting in mid-August to non-subscribers. Until then, check out the currently running show, “The Sound of Music.” 🎭 (Austin American-Statesman)
Arts -
A new, immersive multimedia exhibition titled “Secret Place” will open at the Elisabet Ney Museum this Sat., June 18. The free opening event showcases the installation, which is inspired by Ney’s sculptural works and the artist’s experiences with memory.
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$70,000. Since 2015, MortgageATX’s Commitment to Community Closing Donation dollars have totaled $70,000+ and work to support community organizations and causes like Team Luke Hope for Minds, the Austin Humane Society, and Carrying Hope.*
Drink -
Fuel your active lifestyle with LMNT, the best no B.S. electrolyte drink mix. That means no sugar, no artificial ingredients, and no junk — and it’s also fully compatible with keto, low-carb + paleo dietary restrictions. Bonus: LMNT is throwing in a free gift with every purchase for ATXtoday readers.*
Eat -
Skip the meal hassle with Sunbasket, a meal kit delivery service that makes healthy eating beyond easy. Sunbasket offers 10 different meal plans that work for those with dietary preferences and specific restrictions (think: paleo, gluten-free, veg, diabetes-friendly + more). Bonus: Sign up for $100 off your first four deliveries. 🫑*
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Public transportation and craft beer? Name a more iconic duo, we’ll wait.
The free Red Line Brewery Tour, a four-stop journey along CapMetro’s Red Line, returns this Sat., June 18.
To participate, stop by one of the participating breweries — which includes Zilker Brewing Company — to grab a beer and pick up an official punch card. Turn in your card with punches in all four locations at the end of the event, and receive a limited edition cooler for your efforts.
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